8 Practices

My friend Deirdre Breakenridge wrote a book. It was 300 pages. Her publisher said cut it to 220. She nixed eighty pages and eight graphics. Because I design, I took her charts, significantly modified them, added color, changed the fonts, and created a large graphic. Deirdre, to my surprise, said "let's make this into a poster."

The PR Hybrid Professional Chart of Responsibilities is a comprehensive view of the different practices required of today's PR practitioners, as social media impacts our organizations, changes the media landscape and enhances the way we communicate with consumers. It complements the book Social Media and Public Relations: Eight New Practices for the PR Professional by Deirdre Breakenridge highlighting eight new practices, each with specific roles and responsibilities. This was available as a 22" x 28" poster. Alas, it is no more.